![]() Whether the objective is to move products off the shelf, sign up new customers, increase subscriptions to an email newsletter or raise support for a cause through donations or fundraising, brand activation is not just about gaining affinity - it's about inspiring consumers to act. Brand activation that resonates with customers and achieves results calls for strategic planning that starts with "why." Why will your target audiences care? Why would they engage? Then focus on the "how." How so? By creating an ardent connection between your brand and customers that motivates them to take desired actions.īrand activation comes in many forms and is delivered through multiple channels. You might not invent the next interactive soda machine but you, too, can execute effective brand activation. ![]() The debut of interactive soda machines that enable you to create virtually any flavor of drink you desire by pushing different buttons represents innovation - and a physical manifestation of brand activation.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |